Project Proposal Developed

Project Proposal

Content Outline –

My product is a digitally based advertising and marketing campaign for record label titled “The Audio Syndicate”, this campaign is going to consist of graphics for use online, posters, flyers, business cards and a fully functioning website to increase traffic for the brand.

The company’s main sources of income are advertisers on YouTube and record sales on music platforms such as ITunes and Beat port. An additional source of income is the equipment and studio hire.

 

 

 

 

 

 

Demographic –

 

 

I have done an extensive amount of research into my demographic, I have also done research into geographic so I now know exactly who I’m selling my product to and where they live.

Here is a brief breakdown of the different aspects of my campaign , all of these are old , rough , drafts or simple versions of what I want my final products to look like when I am finished

Graphics –

I have created a huge portfolio of digital graphics that I am currently using for my project but I want to come up with some new, modern, cutting edge ideas to increase the aesthetics of the social networking accounts.

 

Posters –

This is one of the posters that I designed for an event I hosted a few months ago

 

Business Cards –

I have designed a fairly simple business card but I think that I need to come up with something a bit more eye catching that I can hand out to people.

 

Back of buisness card

 

Front of buisness card

 

 

 

Website -

Here is my first draft for the website, it’s fairly decent but I want to try and mess around with a few new concepts that I have been thinking about.

 

Requirements –

 

 

 

 

I am going to hire out an editing suite in central London for one working week (Monday – Friday)

Im going to hire out an incredibly high quality camera as

 I am going to need to gather images for editing , I would like to get lots of shots of the

 city with slow shutter speeds ,

lots of high angle shots over the city and lots of shots of crowded streets.

Im going to need money for my travel costs and additional five pounds a day so that I can buy food from the canteen built into the studio.

Here is a copy of my budget in Excel

 

Here is a copy of my project schedule, il be starting on the 10^th and working

Through till the end of the 14^th